About Susan

Susan Caplan

Susan Caplan

“Leave nothing to chance.  Make your job search strategic.”

About Susan Caplan


I am a Marketing Communication specialist with an entrepreneur gene running throughout my veins. I was lucky to start my career in a corporate role which allowed me to work with all types of professionals and businesses.

In 2000, I had the opportunity to go out on my own and offer my services to multiple companies, instead of just one. The entrepreneur inside of me needed to be put to the test which led me to launch my company SC Associates, LLC, a marketing communication business. This one small step…as frightening as it was…led to huge returns. Today, my work not only provides marketing and branding services to businesses….but to individuals through books, speaking, teaching and consulting.

Daily, I am able to help others build and elevate their professional brand so they can launch their own businesses and careers. I help them tell their stories, pinpoint what makes them unique and what sets them apart from the rest of the crowd, and articulate what will give them a competitive edge in the job market.

 “Don’t let someone else determine your future” is what I tell people. I help individuals take control of their future instead of letting others control their destiny. I remind them that every connection, every job, and every skill sets each person apart and says a great deal about their professional value.

What sets me apart? Day-in and day-out I am on the frontline of trends, best practices, and innovative ideas. I have a unique career of real world experience with one foot in the business world as a consultant, one foot in the entrepreneur world as a business owner, and one foot in higher education as a teacher. Most important are the extraordinary relationships and daily input I receive from top level talent acquisition managers, students, school career centers, recruiters, and businesses to ensure that I am providing the most current information to all of my audiences.

Author: Marketing Yourself to the Real World™ book series

Teacher and Advisor: Current instructor at the Northern Illinois University MBA Program and Advisor for Spertus Institute of Learning and Leadership. Previous: Columbia College Chicago, Northwestern University, Kellogg School of Management, Loyola University Chicago.

Speaker: Presentations and workshops are provided at various venues including: Allstate, ComEd, Northwestern University, Kellogg Graduate School, NIU, IIT, DePaul Graduate School, 1871 Chicago Start-up, True Value, Association of Young Chemists, American Marketing Association, PRSA, Women in Technology Institute.

Consultant: Founder of SC Associates, LLC, a marketing communication business. Recipient of the PR NEWs Digital PR Award and the Publicity Club of Chicago Silver Trumpet Award.

Professional Activities: Illinois Cooperative Education and Internship Association-Board of Directors, Midwest Association of Colleges and Employers-Professional Development Committee, Active in the Society for Human Resource Management

Personal Activities: Golf, Running, Drawing/Painting