About Susan

Susan Caplan

Susan Caplan

“Leave nothing to chance.  Make your job search strategic.”

About Susan Caplan


I am a communication and branding specialist… with an entrepreneurial spirit. I was lucky to start my career in a corporate role which allowed me to work with all types of professionals and businesses.

In 2000, I had the opportunity to venture out on my own and offer my services to multiple companies, instead of just one. The entrepreneur inside of me needed to be put to the test and led me to launch my company SC Associates, LLC, a marketing communication business. This one small step…as frightening as it was…led to huge returns. Today, my work not only provides marketing communication and branding services to businesses….but now to individuals through books, speaking, teaching, and consulting.

Daily, I am able to help others build and elevate their professional brand so they can launch their own businesses and careers. Together, we pinpoint what makes them unique and help them confidently communicate their story so they will gain a competitive edge.

 “Don’t let someone else determine your future” is what I tell people. I provide counsel to help individuals take control of their future instead of letting others control their destiny.

What sets me apart? Day-in and day-out I am on the frontline of trends, best practices, and innovative ideas. I have a unique career of real world experience with one foot in the business world as a consultant, one foot in the entrepreneur world as a business owner, and one foot in higher education as a teacher. Most important are the extraordinary relationships and daily input I receive from top level talent acquisition managers, students, school career centers, recruiters, and businesses to ensure that I am providing the most current information to all of my audiences.

Author: Marketing Yourself to the Real World™ book series

Teacher and Advisor: Northwestern University Kellogg School of Management, Northern Illinois University MBA Program (Previous: Northwestern University McCormick School of Engineering, Columbia College Chicago, Loyola University Chicago.)

Speaker: Presentations and workshops are provided onsite and online. Sample audiences include McCormick School of Engineering, Allstate, American Chemical Society, IIT, DePaul University,  1871 Chicago Start-up, Northwestern University, True Value, Association of Young Chemists, ComEd, PRSA, Women in Technology Institute, and University of Wisconsin.

Consultant: Founder of SC Associates, LLC, a marketing communication business.

Awards: PR NEWs Digital PR Award and Publicity Club of Chicago Silver Trumpet Award.

Professional Activities: Women and Drones-Advisory Board, College Career Consortium of Illinois-Employer Advisory Board, Northwestern McCormick School of Engineering-SOTY Board of Judges, Illinois Cooperative Education and Internship Association-Board of Directors, Midwest Association of Colleges and Employers-Professional Development Committee

Personal Activities: Golf, Run, Draw