You are the key spokesperson from your product, YOU. Finding ways to differentiate yourself from the competition will allow you to get ahead.  While you may think you are like so many others looking for a job, decide what makes you different. It’s the little things that allow all of us stand out from others… personality, humor, style, skills. Thinking and acting strategically in this process will keep you ahead of the competition.

The most obvious individuals that stand out are the ones that we see in the media. Think about the most popular rock stars, TV stars, or movie stars who come to mind immediately. With hundreds of singers and actors out there, the ones you think about quickly just found ways to stand out and be a little different from everyone else. They have packaged themselves to be unique in their marketplace. Here a few examples of celebrities who stand out from the rest because of something unique about them:

  • Lady Gaga
  • Tyra Banks
  • Katy Perry
  • Mayim Bialik

You don’t have to be famous to have a brand. You don’t have to do outrageous things to be memorable. You don’t have to wear a meat dress like Lady Gaga or become a neuroscientist/actress like Mayim Bialik. You do need to realize that there’s something about you and your life that makes YOU unique. Now let the rest of the world know!

Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.

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