Business card blog

Whether you are a student getting ready to graduate or someone that is re-entering the job market, I can’t emphasize enough the importance of having a business card.  Your business card is the first introduction of you as a professional.


Hand your business card to EVERYONE you meet. You never know who may be looking to hire or who will know someone else who is looking to hire. I have had people tell me that they made a job connection at a coffee shop, at a social event and even on the bus.  You just never know so be prepared to leave a lasting impression.


TIP: My advice is to purchase the best business card paper stock you can afford. You can go to a local print shop, or you can get them online, but do not buy cards with advertising on the back…I hear from recruiters that they are perceived as unprofessional.


Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.


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