You never know when or where you will meet someone new during your job search efforts. Therefore, it’s critical to be able to quickly explain who you are and what you are looking for in a few sentences. This quick introduction or ‘elevator pitch’ is that you are prepared to tell someone about your job search goals in the time it takes to ride an elevator. I’ve also heard this called a 60 second pitch and a quick sell.
Some people say your elevator pitch should take around 30 seconds, some say no more than two minutes. Typically it contains around 125-225 words. A simple way to think about writing your pitch is to: 1) say your name, 2) describe what you do and why you are unique 3) state your goal.
Create your elevator pitch a few different ways so you have one ready for multiple audiences and practice it over and over so it’s second nature. Remember, the energy you present when you first meet someone is part of marketing yourself.
Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.
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