First impressions

I’ve heard some recruiters say that they make a decision about a candidate in less than five minutes. They go on to say that they are surprised how many people come in for interviews or internships and are unprepared.


Keep in mind, everything you say and do tells an employer who you are and what value you bring to a company. Marketing yourself early in the process means exhibiting confidence and consistency in how people perceive you. Here are three things to do so you are prepared before an interview:


  • Review a company website prior to any interactions.  Learn critical key messages that are repeated on that website so you can ‘speak the language’.
  • Go into the meeting understanding the corporate mission, vision and goals.
  • Most of all, understand who the customer is and incorporate that into your conversation.


Exhibiting how quickly you can fit into an organization will better allow you to seize opportunities.


Susan Caplan is the go-to MARKETING YOURSELF expert. She is an inspiring keynote speaker, consultant, teacher and author of the Marketing Yourself to the Real World™ book series.


Hirekeynote speakerresume writingcareer coach

Purchase Books: Marketing Yourself to the Real World™

FollowFacebook, BLOG